theleanretailer.com | Free Online SEO Audit for theleanretailer.com

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.

SEO

URL

Domain : theleanretailer.com/

Character length : 20

Title

The Lean Retailer

Description

The Lean Retailer is a community platform where merchants can find and share advice on achieving growth, and updates on the latest retail technology trends.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

site_name: The Lean Retailer
title: The Lesson Plan
url: http://theleanretailer.com/
type: website
description: Lean Retail 101 is a five lesson email course offering a new way of thinking about retail. Brick and Mortar merchants have greater access to their data than ever before. Lean Retail 101 a course designed to help them make the most of it.
image: http://static1.squarespace.com/static/51c873eae4b04e2fd09b514f/t/5208e0f5e4b0f6f84d951cb5/1376313589997/logo.png?format=1000w
image:width: 250
image:height: 250

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://theleanretailer.com/robots.txt

User-agent	Disallowed for the search engines
*	/config /commerce/ /checkout$ /checkout/ /cart$ /cart/ /account$ /account/ /api/ /static/ All subpages are allowed to crawl

Social

Social Engagement

Linkedin8

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

The Lean Retailer

Character length : 17

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 4%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
4	5	1	0	0	0

Heading structure in the source code

<H1> The Lesson Plan
<H1>
<H1> Lean Retail 101 is an expert five-lesson email course that explores how to apply lean, data-led thinking in an independent retail business.
<H3> Sign up now for the free 5 week course, Lean Retail 101
<H1> The 5 Key Lessons of Lean Retail
<H2> Identifying Assumptions and Ideation
<H2> Building Islands of Innovation
<H2> Measuring the Metrics that Matter
<H2> Learning What Works
<H2> K.I.S.S.

Word cloud

lean18
retail14
email14
sign12
make7
free6
verify6
retailer6
just6
sent6
clicking6
how6
singing6
thank6
address6
business6
emails6
link6
sure6
lesson5
subscribe5
course4
plan4
new3
blunt3
axe3
making2
run2
world2
richelson2
jason2
metrics2
difference2
forward2
really2
success2
assumptions2
lessons2
innovation2
thinking2
mortar2
help2
it’s2
brick2

Keyword matrix

word	title	descriptions	heading
lean
retail
email
sign
make
free

Two Word cloud

make sure6
your sign6
just sent6
for singing6
sent you6
email address4

Three Word cloud

lean retail 101 emails4
just sent you4
for singing up for4
subscribe for free4
email address thank4
sure to verify your4

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 21 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

2.50

Flesch Reading Ease

88.10

Coleman Liau Index

8.40

Automated Readability Index (ARI)

0.90

Dale–Chall Readability

4.50

SMOG Index

7.10

Spache Readibility

5.00

Number of letters

2304

Number of words

560

Number of sentences

Average words per sentences

Number of syllables

746

Syllables in words

757

Average syllables in words

1.33

Number of words in first three syllables

Percentage of word / syllables

7.68

Words not in Dale-Chall easy-word list

148

Words not in Spache easy-word list

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 12 different links.
Internal links: 8
External links: 4

External links:

Link text (anchor)	Link strength
https://twitter.com/ShopKeep
http://www.facebook.com/shopkeeppos
https://plus.google.com/.. /posts
http://shopkeep.com/?utm_source=tlr&utm_medium=tlr&utm_campaign=logo

Internal links:

Link text (anchor)	Link strength
The Lean Retailer
Who is The Lean Retailer?
The Lesson Plan
The Blunt Axe
Contact
http://theleanretailer.com
Bringing Startup Innovation to Brick and Mortar Business
Who is Jason Richelson?

Website security

65.39.205.61

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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wvengineering.com

mariettaghosts.com

peterbdesigns.com

skinnyworkouts.com

lhgoldfeder.com

Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of theleanretailer.com